New GDI Engine Service Helps NAPA AutoCare Centers Create a Steady Profit Center While Maintaining the Performance of Customers’ GDI-Equipped Vehicles
Warminster, PA – CRC Industries, Inc., a global supplier of specialty chemicals for maintenance and repair professionals and do-it-yourselfers, has introduced the new GDI Service Pack to help auto repair shops maintain the performance of their customers’ vehicles equipped with GDI (gasoline direct injection) engines and, in so doing, creates a new source of revenue.
“The most common complaint we hear from customers with vehicles that have GDI engines is about loss of power and performance over time,” said Scott Brownstein, technical service manager for CRC. “This is primarily due to the accumulation of carbon deposits on various components inside the engine,” Brownstein said.
In traditional PFI (port fuel injection) engines, gasoline is delivered through the intake manifold, helping to wash away carbon in the process. In GDI engines, gasoline is injected directly into the cylinder. While this provides more engine power and better fuel efficiency, without the cleaning action of the gasoline, carbon deposits rapidly accumulate on critical engine parts and the driver begins to experience poor acceleration, hard starting, rough idle, loss of power and reduced fuel economy.
According to Brownstein, not only does the CRC GDI Service Pack offer shops the opportunity to meet their customers’ needs by maintaining vehicle performance and efficiency, but it also creates a new source of revenue.
“A complete GDI engine service every 10,000 miles is a win-win for both the vehicle owner and the shop,” emphasized Brownstein. “Regular maintenance of these modern engines saves vehicle owners time and money from costly engine teardown or mechanical processes to remove excessive carbon buildup.”
A GDI Engine Service using CRC products eliminates carbon deposits in six critical areas: the mass air flow sensor, the throttle body, intake valves, fuel injectors, spark plugs and the combustion chamber.
A highly effective and safe solution for all gasoline engines, including turbos, the GDI Service Pack includes:
- CRC GDI IVD® Intake Valve & Turbo Cleaner that removes hard carbon deposits from intake valves
- CRC 1-TANK Power Renew® that restores up to 99 percent of injector flow and increases MPG
- CRC Mass Air Flow Sensor Cleaner that restores 4-10 horsepower at the wheels
- CRC Throttle Body & Air-Intake Cleaner that cleans deposits from the throttle valves and throttle body
- CRC Friction Guard® that reduces wear and scoring on cylinder walls
Research shows that by 2021, 70 percent of new vehicles in the US – approximately 80 million – will be equipped with GDI engines.
“The timing is right,” Brownstein said. “We’re staying ahead of a growing market, and this is a new service opportunity that will fulfill a need for many years to come.”
Currently, participating NAPA AutoCare Centers are offering a $20 mail-in rebate from CRC for a customer’s first GDI engine service.
To learn more about the CRC GDI Service Pack and to see real test results, visit http://crcgdi.com.
CRC Industries, Inc. is a global leader in the production of specialty chemicals for maintenance, repair and operational professionals and do-it-yourselfers serving the automotive, industrial, electrical, marine, heavy truck, hardware and aviation markets. The company was founded in Pennsylvania in 1958 as Corrosion Reaction Consultants with a single product. Today CRC products are sold around the world, and CRC operates 26 facilities producing more than 80 million cans of aerosol products each year.
CRC trademarked brands include: CRC®, K&W®, Sta-Lube®, SmartWasher®, Marykate®, Ambersil®, KF®, Kontakt Chemie®, Ados®, Action Can® and Kitten®.
For further information, contact:
Dori Ahart, Marketing Manager
CRC Industries, Inc.
Warminster, PA 18974