What is the CRC Dare to Compare 3-36® Free Sample Program?

The CRC Dare to Compare 3-36® Free Sample offer was designed to offer a Free Sample of 03004 (6 oz. size) to qualified participants in our target audience – Industrial Maintenance and Repair Professionals.  We also provided a brochure showing independent lab tests comparing our product performance to other popular brands available on the market.  Our target audience was reached through advertisements in Industrial Trade Journals such as New Equipment Digest (NED), Industrial Equipment News (IEN), and Industrial Maintenance and Plant Operation (IMPO) along with their associated web sites.  The program was designed to run February–April, 2012 (while supplies last).

Why was the program stopped in early April?

CRC has run similar Free Sample programs over a three month period of time, and had specific experience on the number of samples we would expect to fulfill.  This was based on our message reaching only our target audience through the publications we paid to advertise our offer.  In early April, our offer was found, and linked to a number of “Free Sample” web sites that are designed for consumers – not the intended audience for this offer.  As a result, in one 24 hour period, we received an incredible increase in the rate of sample requests, and had to shut down the Free Sample offer.  The number of requests received in that 24 hour period was 10 times more than the TOTAL requests we received over the 3 month life on a recent and very similar program.

What will you do for the people who requested a Free Sample, but were later told that they would not be receiving their sample?

It was never our intent to disappoint our potential customers, however due to the overwhelming number of Free Sample requests for 03004, we are unable to fulfill them in a reasonable period of time.